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Washington Tourism Marketing Authority
Our Focus
Tourism is the fourth-largest industry in the state, employing more than 205,000 residents.
The Washington Tourism Marketing Authority (WTMA) is charged with overseeing the state’s tourism strategy and working with industry leaders and tourism marketing professionals to attract visitors to every part of the state.
2022 Tourism Industry Dashboard Report
Industry Overview
Revenue
Tourism generates more than $21.9 billion annually statewide.
Taxes
The industry puts adds nearly $2.4 billion to the state’s coffers in the form of generated tax revenue.
Visitor Spending
On an average day, visitors spend $60 million a day in Washington.
Our Tourism Partners
To execute the state’s tourism strategy, the WTMA works with the following public and private partners.
State of Washington Tourism is the official Destination Marketing Organization for the State of Washington. The organization is a membership-based nonprofit that was established after the closure of the Washington State Tourism Office in 2011.
The Washington State Department of Commerce provides administrative support to the board and the WTMA at large. The Office of Economic Development & Competitiveness (OEDC) oversees this support within the agency.
Visit Washington
Interested in Joining the Board?
Industry professionals are encouraged to apply to the WTMA. As board positions open, new members are selected from a pool of applicants by the Governor’s office.
